The article “Hype” illustrates the
aggressive advertising strategies by corporate American businesses. In all
aspects of the day we can no longer escape product advertisements or emblems. The article states facts to the new areas ads
have transcended upon, such as shopping carts at groceries stores, candy and
soda ads in the classrooms, as well as an ad being on the gas pump at the gas
station. Corporate America has expanded its ordinary consumer targets to also aiming
for the developing youth, from popular theme songs in commercials to compelling
figures on massive billboards while trying to escape to the countryside. The evolution
of marketing and broadcasting products in unusual spaces is just beginning of aggressive approaches by corporate America.
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